Mi:t & Links. Baltic PR Awards 2016 Super-Late Deadline 10.02.16

Due to numerous requests –  deadline for submitting  best cases for #BPRA16_Contest has been extened!
The super-late deadline is February 10th, 23:59. 

The price of super-late submissions remains the same as for late period submissions.
The application can be submitted in 5 easy steps! 
#1 Fill “Submit your work” form
#2 Attach presentation board
#3 Submit your work
#4 Wait for the invoice & pay it
#5 Wait for the short-list on 19.02
Only those who try, drink champagne…
Baltic PR Awards” is taking place for the 10th year. Last year it gathered 400 participants and received approximately 100 contest applications. “Baltic PR Awards” is organized by LPRCA, “Komunikācijas aģentūra/ Edelman Affiliate” and “Public ID Group”.


Entry Fees

Entrance fees of largest communication event in the Baltic States - "Mi:t & Links. Baltic PR Awards 2016” can be seen below. 



Regular application

Baltic PR Awards 2016 regular application period is already going on, and will last till January 29th!
Be brave! Put your best cases together and submit your application for Baltic PR Awards 2016, as the best way to get started is to quit talking and begin doing. Showcase your creativity in front of respected and professional international jury on the international stage, and start shining bright!

“Baltic PR Awards” is taking place for the 10th year. Last year it gathered 400 participants and received approximately 100 contest applications. “Baltic PR Awards” is organized by LPRCA, “Komunikācijas aģentūra/ Edelman Affiliate” and “Public ID Group”.


Important changes

Please be aware of the following changes in Baltic PR Awards contest manual:

-        Links  submitted to support you application must be available online till 27th of February 2016, instead of February 1st.

-        PRESENTATION BOARD submission must be in JPEG format, CMYK at 300 dpi. You will be able to upload your PRESENTATION BOARD preview file on the Baltic PR Awards website as part of your entry, and upload CMYK file to a 3rd party file hosting website, providing direct download link in the link section of the online application.

There is no need to re-submit PRESENTATION BOARD,  If you have already submitted application in accordance with previous technical requirements. In case your project gets shortlisted, you will be contacted and asked for CMYK version of your PRESENTATION BOARD.

“Baltic PR Awards” is taking place for the 10th year. Last year it gathered 400 participants and received approximately 100 contest applications. “Baltic PR Awards” is organized by LPRCA, “Komunikācijas aģentūra/ Edelman Affiliate” and “Public ID Group”.


Awards are waiting for you!

“Early bird” admissions has begun as of January 4th and will continue until January 15th. Herewith we publish essential information about date & entry fees!


The final deadline of the submissions is February 7, 2016, 23:59. After the stated time, the on-line system will be automatically closed and no more submissions or changes in the submissions will not be possible.

Looking forward to see your best cases!


Contest rules are available

We would like bring to your attention – “Mi:t & Links. Baltic PR Awards 2016” contest rules are now available! Please find them here!

Look them through, find category you would like participate in, blow dust of your communication masterpiece and submit your work!


Main changes of “Baltic PR Awards”

The main changes of “Baltic PR Awards” in comparison with previous years are in crisis communication category, of the contest part. Therefore, in this particular category agencies can submit works that have been carried out within last five years not during last year as it is case in other categories.

“We are sure, that in this category we will receive most interesting case-studies.“Fresh crisis” for companies are still too painful, besides sometimes it takes a while before you can evaluate results. Five-year period will eliminate these kinds of issues,” explained Sandra Krisberga, CEO of Latvian Public relations’ company association (LPRCA).

The organizers are not revealing the keynote speakers yet, and have promised to distribute this information is nearest time, though everyone is welcomed to follow the updates on website

“Baltic PR Awards” is taking place for the 10th year. Last year it gathered 400 participants and received approximately 100 contest applications. “Baltic PR Awards” is organized by LPRCA, “Komunikācijas aģentūra/ Edelman Affiliate” and “Public ID Group”.


Year’s most exciting conference on critical thinking

“Baltic PR Awards 2016” include three events in one day contest, conference and awards ceremony. As main topic of this conference we have chosen – critical and world

“We live in an information age, role of communication changes as it increase, which is why this year’s contest has special meaning,” told Ieva Stūre, president of LPRCA.

According to Stūre, the topic of critical thinking will be viewed from various standpoints like government, entrepreneurs and individuals. How to keep it cool in propaganda wars, effects of digital media on habits of society, how to find ones way in large information flow, what to consider, when making significant decisions for the company, how to work with increasing data flow – those are only few of planned lectures.

“Critical thinking is becoming a first necessity good, which should be included in contemporary survival kit, it is essential not only the industry professionals but also for opinion leaders and for strategically thinking businesses. We are sure, that everyone has noticed that information volumes are increasing, and it becomes more difficult to keep one’s mind clear. Opinions in society become more polar, intolerance increases, that is why alongside with speakers’ presentations we have planned active discussions of professionals to decrease this intolerance,” tells Antra Bork-Ržečicka, representative of conference organizers.

“Baltic PR Awards” is taking place for the 10th year. Last year it gathered 400 participants and received approximately 100 contest applications. “Baltic PR Awards” is organized by LPRCA, “Komunikācijas aģentūra/ Edelman Affiliate” and “Public ID Group”.


Early Bird application submission period has begun

From January 4th, Early Bird application submission period is open for the biggest and most important event in the Baltic communication industry “Baltic PR Awards”.

All communication campaigns submitted should have been predominantly implemented between November 1, 2014 and December 31, 2015. The only exemption is “Issue and Crisis” category where submitted campaigns could have been implemented during last five years.

Any Latvian, Lithuanian and Estonian Agency or enterprise can sign up for competition in one of the 13categories, including corporate sustainability and responsibility, digital communication, crisis communication, public sector campaigns, internal communication, no budget campaigns, and others.

Submission period ends on February 7th (including).

For more information, we encourage to look through contest manual available here!

In order to simplify submission process, electronic application form is available on the website. By filling one form Agency or Company representatives can submit several projects.

In parallel with the “Baltic PR Awards”, full day conference will take place on February 26th, with critical thinking being main topic. Taking into consideration current geopolitical situation, critical thinking is an actual topic as for Baltic, as for the whole world.

“Baltic PR Awards” is taking place for the 10th year. Last year it assembled 400 participants; it received approximately 100 contest applications. “Baltic PR Awards” is organized by LPRCA, “Komunikācijas aģentūra/ Edelman Affiliate” and “Public ID Group”.


“Baltic PR Awards 2016” event date announced

“Baltic PR awards 2016”, the largest communication industry event in Baltics, will take place from January 4th till February 26th, 2016, and conclude with broad scope conference and award ceremony, informed Sandra Krisberga, CEO of Latvian Public relations’ company association (LPRCA).

Whilst LPRCA President Ieva Stūre added, that usual concept of “Baltic PR awards” has been significantly changed and broadened - increased proportion of international jury members, therefore we expect fiercer international competition in contest part

As from January 4th till February 7th Baltic’s communication professionals will have opportunity to submit their works for judging in 13 different categories.

After that international jury will begin its work, shortlisting four best campaigns in each category that will continue competing for prizes. There will be 6 international jury members representing international agencies with worldwide network, 8 jury members from Estonia, 8 jury members from Lithuania and 8 jury members from Latvia. The exact composition of the jury panel will be announced in mid-January.

On February 26th, the attendees of the conference will have opportunity to be introduced to the best campaigns from Latvia, Lithuania and Estonia, while at the same time conference about critical thinking will take place, but everything will finalize with award ceremony for the best campaigns.

“Baltic PR Awards” is taking place for the 10th year. Last year it gathered 400 participants and received approximately 100 contest applications. “Baltic PR Awards” is organized by LPRCA, “Komunikācijas aģentūra/ Edelman Affiliate” and “Public ID Group”.


The role of communication is growing at a fast pace. Technologies affect the development, and in modern-day communication it is difficult to set the limits.

Baltic PR Awards, the most important communications event in the Baltic States for over 10 years, offers the greatest challenges for industry professionals. It is about competition, networking, meetings, exchange of views and awarding the best.

The latest event will be held in accordance with the three in one concept embracing year’s most exciting conference on critical thinking, Baltic PR Awards competition and award ceremony.

Baltic PR Awards 2016, which will take place in Riga, Latvia on Friday, February 26, 2016, has transformed from laying the emphasis on communication professionals to opinion leaders and strategically minded companies.

Take part yourself and recommend to the competitor!


Critical thinking has been chosen as the main theme of the conference because in the current global geopolitical situation it is a topical issue both in the Baltics and in the world.
During the conference, critical thinking will be addressed comprehensively - from the viewpoint of government, businesses and individual.




Inga Malisauskaite / LT

An integrated communications expert currently working at Barclays Group Operations Lithuania as Communications Manager. With almost 15 years of experience in the field, Inga proud to have delivered numerous successful PR projects and campaigns in private, public & NGO sectors. Strong believer in strategy driven streamlined integrated communications.


Antanas Bubnelis / LT

Antanas is communication and corporate affairs executive with more than 12 years of experience in corporate world and consulting. Before starting his own consultancy business Antanas was responsible for corporate communication, media relations, investor relations, social media and sustainability in largest Lithuanian telco and IT company “Teo”, part of “TeliaSonera” group.


Lina Jakucioniene /LT

More than 15 years’ experience in the communications field.. Lina has been the Director of Corporate Communication at ERGO in the Baltic States since 2009. Before joining ERGO, she worked as CEO of the Public Institution and CEO of the PR Company and, Head of the Public Relations Department of the Ministry of Health of the Republic of Lithuania. Has work experience in the German Parliament (Deutscher Bundestag) and the European Parliament (Brussels).


Orinta Barkauskaite / LT

Swedbank’s Lithuania Corporate Banking Communication Area Manager. Communication professional, experienced in planning and implementing different communication projects, providing strategic communication consultancies and handling crisis communications.


Jurate Virkutiene / LT

Jurate''s fundamentals are in communication field. She has more than 5 years communication experience in various fields – starting voluntarily projects, NGO and finishing business field. At the moment she is working in an international leading financial institution in Lithuania. She is responsible for organization’s communication and marketing activities


Anneli Ohvril / EE

Anneli Ohvril is a marketing and communication expert currently working as a Head of Marketing and Communication of Estonia 100 at Government Office. Her passion is to change the world. She is well known for being the leader of international organization Let’s Do it! She is related to many projects that have changed the whole society. She was recognized as the one of the outstanding young person in Estonia in 2012.


Chris Christodoulou / GR

Managing Director of the Action Global Communications Group and has over 15 years’ experience in the communications industry. His career started in advertising sales in the marketing research department of The Wall Street Journal in London. Working in the international advertising industry, Chris learnt the importance of leadership and new business strategy, which would prove vital


Natalia Gromadskikh / BY

CEO, PR Expert, PR Consultant More than 15 years of professional experience in PR. The sphere of professional competence is PR audit, development and implementation of PR strategies, working with an image of a company or of a personality – adjustment of the present image and creating from scratch a new one.


Ieva Aile / LV

Ieva has more than 17 years of experience in communications and journalism. For almost 10 years she has been a head of Communication department of State chancellery, dealing with Prime ministers communication and government communication policy making. Was strategic consultant and costumers service director of “Komunikācijas aģentura / Edelman Affiliate”.


Marta Ribele / LV

Head of the EP Information office in Latvia Media professional with almost 20 years of experience in the field: journalist and editor at “Diena”, “Dienas Bizness”, “Vakara Ziņas”, Head of Product Development at LETA. Since the beginning of 2013 – she is the Head and Press officer at the EP Information office in Riga.


Ruta Silina / LV

Ruta Siliņa is Head of the Public Relations study program at Riga Stradiņš University (Latvia) and Head of Communications and Head of International Relations in the Ombudsman’s Office of Latvia. She has more than 10 years professional and 9 years academic experience in the communications sphere. Her subject of interest is crisis communication, public affairs and strategic management.


Janis Marsans / LV

Member of the Board at the publishing house “Dienas Bizness”, the Chairman of the Board at publishing house “Dienas Žurnāli”. Holds an MBA from the University of Salford (UK). Experienced media professional, once started a career at newspaper “Diena”, several years worked in JSC “Diena” council. Participated in the development of the group''''s product development.


Jurgita Ribinskaitė-Glatzer / LT

Jurgita has over 20 years experience in the non-profit sector. She is an expert in youth non-formal education, voluntary work and drug prevention. Currently she is leading an international NGO branch, "Mentor Lietuva". She is also is a partner in the NGO "Geri norai LT", which is supporting the social entrepreneurship movement in Lithuania and Latvia called "Socifaction". Jurgita holds an audiovisial arts master diploma.


Kaja Pirnpuu / EE

Working in Saint-Gobain Construction Products AS, Weber BU as a Marketing Communication Manager since 2009. Main responsibilities include planning, managing and executing marketing and communication activities, external and internal communication, branding, product information, advertisement, digital tools, c and as well Saint-Gobain and Weber intragroup communication.


Justas Jaskonis / LT

Currently working smart and hard as a Public Relation Officer at National Audit Office of Lithuania Head of Public Relation Departament at National Library of Lithuania in the past. Member of Lithuanian Public Relations Specialists Association (Board member 2012-2014) 10 years of experience in Public Relations.


Bo Øksnebjerg / DN

CEO of Hill+Knowlton Strategies in Denmark and heads Hill+Knowlton EMEA’s change and internal communications practise. He has extensive experience in advising top managements in corporate strategy, branding, change communications, media relations and crisis management. Among others, Bo has worked with the global executive boards of companies such as McDonald’s, Accenture, Sony-Ericsson, CEVA Logistics, and Coca Cola.


Justas Nugaras / LT

Has a PhD in social sciences and over 10 years of experience in PR and communications. Freelancing as a communications strategist and crisis management consultant. Worked as a leading PR specialist at transnational headquarters for NGO''s. His expertise came from four years spent at Vilnius Gediminas Technical University as a Head of Communications. He is now teaching PR and projects implementation at the Faculty of Creative Industries at VGTU as a Vice Dean for Development.


Ben Petter / UK

Ben Petter Director of International Client Services & Head of Grayling’s Central Practice Team for Continental Europe Ben is based in Prague but his role is pan-European. He is currently leading several of Grayling’s multi-country clients which focus on Central & Eastern Europe, including GE, HP Enterprise, HP Inc. and UK Trade & Investment. Between April 2011 and March 2014, Ben was Managing Director of Grayling Czech Republic. The business he ran worked for clients including Google, British Airways, DHL, Visa Europe and Jaguar Land Rover. Prior to joining Grayling,


Krista Kalbin / EE

Krista Kalbin has more than 11 years of experience in marketing and product development. For the last three years, Krista is a Marketing and Product Development Director at Valio Eesti AS. Graduated Estonian-American Business Academy School as Business administration. Holds Master of Business Administration (M.B.A.), Management and marketing degree obtained at Tartu University. Main areas of expertise include, but not limited to product development, marketing management, marketing strategy, business strategy, market analysis, brand management and much more.


Evelin Allas / EE

Studied economy at the University of Tartu. EU studies in Brussels on communication. Works at SEB as a communication manager responsible for external and internal communication and corporate sustainability. Before was the head of communications at Estonian Ministry of Justice. Took part in different SEB trainings, e.g. Talent Academy, Leadership in Action, Baltic Brand Academy. Participated also in a support team in organizing an Innovation Lab for the small and medium enterprises. Belongs to the entrepreneurial network Ajujaht (Brainhunt) mentoring the Social Enterprises and Responsible Business Forum in Estonia.


Kevin Read / UK

Bell Pottinger. Executive Chairman & Partner -Corporate, Brand and Digital Kevin has more than 20 years’ communications experience of global brands and from sectors including finance, food and drink, energy, professional services, telecoms and international NGOs. He provides leadership coaching and strategic advice to senior business leaders and advises on major change programmes within organisations. Kevin’s current clients include HSBC, Panasonic, TNS and Virgin Media Business.


Ulle Penjam / EE

Ulle Penjam is currently working as a marketing manager in a company importing agricultural and commercial heavy machinery. During past years she worked in advertising, event marketing, IT and agriculture. It has been interesting to see different management and communication dynamics and practices while working for internationals as well as for smaller/bigger private companies. Ulle is also evaluating company applications for „Estonian Corporate Sustainability and Responsibility award“. Has done a lot of volunteering, as well as teaching Kundalini Yoga. Kundalini Yoga is one of my passions, beside Communication & Corporate Sustainability and Responsibility.


Ieva Berzina / LV

is the deputy head of Public Relations department at the Road Traffic Safety Directorate (CSDD) of Latvia. CSDD has been the organisation that has brought social campaigns to Latvia. And for more than 20 years, CSDD has demonstrated high-quality and fruitful public relation and social campaigns in the field of road traffic safety for different target audiences. The campaigns have received prizes in national and international advert competitions. Ieva is responsible for road traffic safety campaigns – starting from aim setting and public procurement up to implementation


Liisa Past / EE

is in charge of communication at the Tallinn-based NATO Cooperative Cyber Defense Centre of Excellence, a knowledge hub, think tank and training facility. As a consultant and trainer, Liisa had worked across sectors and continents. Her strategic communications clients have included international organizations, NGOs and multinational corporations. She has trained or mentored activists, civil servants and business leaders. Her engagements have included director of communications for a parliamentary party, op-ed editor for a national quality daily. Liisa has taught at numerous universities.


Hando Sinisalu / EE

Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 30 countries. Hando is a producer of The Best of Global Digital Marketing Show and co- author of "The Best of Global Digital Marketing: The Storybook". Has been speaker and judge in several important marketing competitions, including Effie China, Golden Hammer, Golden Drum, Adfest and EPICA Awards. Hando has MA degree in Communications


Kristine Ciemite-Kupre / LV

Kristine has more than ten years of experience in marketing and public relations with various companies: the Societe Generale and Citadele banks, the Latio real estate company and IT&T company Lattelecom. Before work in marketing, Kristīne spent several years as a journalist at Latvia’s leading newspaper Diena, specialising in the real estate and banking sectors. Her greatest professional interest and achievements in marketing and public-relations field have been associated with crisis communication management and the development of new brands, for example, Latio group company Metrum.


Lolita Stasane / LV

has more than 20 years of experience in communications and media and almost 15 years of academic experience. Now she is Retail Communication Area Manager at Swedbank Latvia and a lecturer at University of Latvia. Lolita is a member of Baltic Association for Media Research and Latvian Association of Public Relations Professionals since 2005.


Piret Pert / EE

Piret Pert is in charge of communication at the Office of the President of the Republic of Estonia and coordinates the international and national media relations of President Toomas Hendrik Ilves, also during the presidential elections of 2011. She was the initiator and coordinator of two marketing campaigns for the President: “100 reasons to live in Estonia” (rewarded with a Golden Egg in 2013 at the Golden Egg creative competition) and "All the Good Things in Estonia" (rewarded with a Golden Egg in 2015).



Annabelle Chapman / PL

Annabelle Chapman is a journalist writing for The Economist and POLITICO Europe. Based in Warsaw, she has reported from Poland, Ukraine and the Baltic States. Her articles have also been published in Foreign Affairs, Newsweek, Foreign Policy, the Financial Times and Monocle, among others. She has a masters in Russian and East European Studies and a degree in Politics, Philosophy and Economics, both from Oxford University.


Andrey Pavlov / UK

Co-author of the book „Measurement Madness: Recognizing and Avoiding the Pitfalls of Performance Measurement”. Lecturer at Cranfield School of Management, one of Europe''s top Business Schools. Andrey teaches all aspects of performance measurement and management to MBA students and industry professionals. He has educated senior level professionals in large organizations such as HSBC, Rolls-Royce, Sport England and the NHS. He holds a PhD from Cranfield University, UK, an MBA from Marist College, USA, and has worked as a financial analyst in Moscow. Andrey believes that performance measurement is an opportunity to learn rather than a control tool.


Galina Timchenko / RU

Russian journalist and executive editor of Meduza, a Riga-based online newspaper and news aggregator in Russian. From 1997 to 1999 worked as an editor at the Kommersant newspaper. In 1999 moved to the newly created online edition In 2004 assumed the position of editor-in-chief. In October 2014 together with several former journalists of launched Meduza. According to Timchenko the decision to base Meduza in Latvia was made because it was not possible to establish an independent media in Russia.


Agnis Stibe / USA

Social Engineer at MIT Media Lab Explores persuasive cities, which promote healthy and sustainable lifestyle. These studies based on the theories of social psychology reveal how socially affected systems change the behavior. Social learning, social comparison, regulatory impact, social promotion, cooperation, competition and recognition are the characteristics that influence behavior and can be used for this purpose. Agnis has more than 20 years of experience in IT services and product marketing, interactive solution development and customer relations.


Iyad El-Baghdadi / NO

Writer, a human rights activist, entrepreneur Iyad who was born in Palestine and grew up in the United Arab Emirates in 2011, during the Arab Spring, actively tweeted about the events in Egypt, Tunisia, Libya, becoming one of the most audible voices of the revolution. His announcements translated into English and the call for the Egyptians to go the streets and protest allowed everyone around the world to better understand what is happening. Widely known is his satirical tweet collection


Matthew R. X. Dentith / NZ

Philosopher and researcher of conspiracy theories Author of the book The Philosophy of Conspiracy Theories. In his doctoral thesis, he studied the conditions that lead people to believe in conspiracy theories. Why some people believe them, why others consider them irrational, and how to understand and rationally assess weird and inexplicable conspiracy theories? At the same time he is a keen teacher of critical thinking skills, who has taught political philosophy and critical thinking courses. He has also presented his work at TEDxChristchurch. Journalists love his strange and wonderful comments.


Kevin Read / UK

Bell Pottinger. Executive Chairman & Partner -Corporate, Brand and Digital Kevin has more than 20 years’ communications experience of global brands and from sectors including finance, food and drink, energy, professional services, telecoms and international NGOs. He provides leadership coaching and strategic advice to senior business leaders and advises on major change programmes within organisations. Kevin’s current clients include HSBC, Panasonic, TNS and Virgin Media Business.


Martins Vaivars / LV

Martins Vaivars is an entrepreneur and co-founder and member of the board at NGO "QUO tu domā". For more than 2 years "QUO tu domā" has been spreading the culture of argumentation and critical thinking in Latvia. Before founding his own startup, Martins used to be the Head of Finance at data visualisation startup "Infogram". Martins holds a BA in Philosophy, Politics and Economics from the University of Oxford.


Ingus Berzins / LV

Studied at the University of Latvia Faculty of Social Sciences, obtained a PhD in communication in 2013. Since 2001 editor-in-chief of the Internet portal Delfi. Responsibilities include planning of the portal content strategic guidelines, structural development of the portal management, content monitoring of everyday journalistic practice. Delivered lectures on investigative journalism, press practicum and Internet journalism at several Latvian higher education institutions and Concordia university. Has been an editor and manager of several live discussion programs at television. Published analytical articles in newspapers. The author of several analytical reports on Latvian economy.


Janis Sarts / LV

Jānis Sārts began his career in the Ministry of Defence after graduating from the Faculty of History at the University of Latvia in 1994. Within three years, he was promoted as a director of the Defence Policy Department, where he was in charge of development and implementation of Latvia’s annual national plans for membership into NATO. Sārts headed the Defence Section of Latvia’s Delegation to NATO and EU in Brussels. He was appointed as a Special Advisor to Georgia on defense reforms and NATO integration plans. In July 2015 he was appointed as Director of the NATO Strategic Communications Centre of Excellence.


The Baltic PR Awards 2016 will cover 14 categories. In 13 categories there will be 4 short-listed nominees. The one with the highest total score will be declared the winner of the category. The agency with the highest number of campaigns awarded at the Baltic PR Awards 2016 will be named the Agency of the Year.

All entry materials, documentation and payment shall be submitted no later than on February 7, 2016.


Campaign or program designed for building corporate brand awareness, long-term reputation management or other business and trade communication campaigns targeted at both business and consumer audiences.


Communication campaign or program based on evaluation and management of emerging trends, concerns, or issues likely to affect an organization and its stakeholders (e.g. labour relations, crisis, mergers, acquisitions, public policy or environmental concerns). Professionals will be able to submit crisis communication campaign works implemented in the last five years.


Campaign or program targeted at internal stakeholders (e.g. employees, managers, trade unions or other member audiences) and focused on management communication, corporate ethics, morale, internal culture or management change.


Campaign or program specifically designed for B2C sector: to engage consumers in communication and to support marketing in promotion of products or services.


Campaign or program designed to influence public policy agenda or legislative process, using techniques including media relations, advertising, and direct lobbying.


Paid sponsorship campaign or program, including sponsorship of sports events, arts and entertainment events that helps to achieve business goals.


Program that integrates social and environmental concerns in a company’s business operations and stakeholder interactions (an integrated program that addresses sustainable development or other economic, social or environmental issues such as international aid, public awareness, corporate social responsibility, economic revitalization, cultural preservation, education, literacy, health, poverty reduction, employment and heritage protection programs).


Campaign designed and targeted to influence behaviours that benefit individuals and communities for the greater social good.


Campaign or program designed for and targeted towards enabling communication in the new/social media (e.g. blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.).


Campaign or program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, achievements and services or to raise awareness on an issue and change behaviour.


Communication campaign or part of a campaign that is based on a special event or series of events which help to build the brand image for external and internal audiences or achieve other communication or business goals.


Communication campaign or program that has been developed and/or implemented in two or more Baltic Sea region and neighbouring countries.


Communication campaigns and actions carried out by agencies, organizations and other associations without any reward. Partisan projects, buzz, etc.


PR/Communication agency that has the highest number of awards in all the categories listed above.

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